Probably on the top of my “if I win the lottery” list is owning a professional baseball team. I think this would be great – watching baseball all day, building a championship team and, of course, naming the team and designing the logo.
There are so many pieces to consider when branding a sports team – the uniform, the mascot, the stadium, and all the collateral that goes with it. Just for fun, I created a team from thin air – thin, desert air – and I named the team the Phoenix Cactus Wrens. Let’s say they’re a home run-hitting, Triple-A team that wins the league championship every year.
The cactus wren is the state bird of Arizona. It’s a cool, little bird with a long, pointy beak. It has tiger-like stripes on it’s face and down its neck and it’s base color is a rusty, deep brown.
Check out the uniform mock-ups for the team below.